If you're reading this, it's because you inhabit an elite group. Unlike 99% of the other wanna-be internet business owners out there, you've already taken action and created your own website or picked out affiliate programs to promote. Now you're ready for business!
It's been my pleasure over the years to meet, inspire and help get started many aspiring webmasters – as well as some well seasoned operators.
Without exception, they tell me . . .
Their # 1 constant concern is
getting enough visitors to make some money
They're dead right, of course. You see, you can hire the greatest webmaster on the net to build you the best website ever seen. You can pay an arm and a leg to the world's finest copywriter for the most superb sales letter known to man. You can have the greatest product the internet has ever seen...
But, without adequate quality visitors,
ready and willing to buy, you're not really in the business.
Sure, you can risk an arm and a leg on search engine pay per click ads, ezine advertising, or even press advertising. But you can’t keep spending on advertising without much to show for it. That’s how the Dot Com Crash came about!
Of course, you can try and do it for free by playing cat and mouse with the search engines. You can spend months tweaking your site for a better ranking – only for the algorithms to change again overnight and you're suddenly nowhere to be seen.
No need to waste money on Stone Age marketing
You see, here's why the internet is quite an unique form of marketing: all those millions of potential customers out there coupled with the amazing lack of overheads - and thus the eye watering profits.
But what a shame if most of that lovely profit is wasted away on stone age marketing methods?
There has to be a way of preserving
all that profit whilst increasing sales
When I first embarked on my internet marketing adventure, I was totally clueless. I spammed ads to random email lists I found, without knowing that it was illegal; not to mention that I joined forums for the sole purpose of posting my affiliate links. When I got banned from every forum I was a member of, and was warned by my ISP to stop spamming now or they will cease service, I finally began looking into legal ways to generate traffic...
It's been my pleasure over the years to meet, inspire and help get started many aspiring webmasters – as well as some well seasoned operators.
Without exception, they tell me . . .
Their # 1 constant concern is
getting enough visitors to make some money
They're dead right, of course. You see, you can hire the greatest webmaster on the net to build you the best website ever seen. You can pay an arm and a leg to the world's finest copywriter for the most superb sales letter known to man. You can have the greatest product the internet has ever seen...
But, without adequate quality visitors,
ready and willing to buy, you're not really in the business.
Sure, you can risk an arm and a leg on search engine pay per click ads, ezine advertising, or even press advertising. But you can’t keep spending on advertising without much to show for it. That’s how the Dot Com Crash came about!
Of course, you can try and do it for free by playing cat and mouse with the search engines. You can spend months tweaking your site for a better ranking – only for the algorithms to change again overnight and you're suddenly nowhere to be seen.
No need to waste money on Stone Age marketing
You see, here's why the internet is quite an unique form of marketing: all those millions of potential customers out there coupled with the amazing lack of overheads - and thus the eye watering profits.
But what a shame if most of that lovely profit is wasted away on stone age marketing methods?
There has to be a way of preserving
all that profit whilst increasing sales
When I first embarked on my internet marketing adventure, I was totally clueless. I spammed ads to random email lists I found, without knowing that it was illegal; not to mention that I joined forums for the sole purpose of posting my affiliate links. When I got banned from every forum I was a member of, and was warned by my ISP to stop spamming now or they will cease service, I finally began looking into legal ways to generate traffic...
That's when I heard about AdWords. I dove into it head first and created 15 campaigns on the first day, full of hope. Now, I really didn't understand conversion rates or anything... so I bid the recommended amount. Well, I think you know the end result. Within weeks, I had spent thousands of dollars on these unprofitable PPC ads. I was excited to make a single sale, even if I spent $120 to make that sale... It was the saddest thing.
I sworn off AdWords and decided that I wouldn't use any more paid advertising until I was more experienced with the whole internet marketing business. After months of learning and researching...
Finally, I found the answer . . . It is possible to use your brain - not your credit card - to entice (not drive!) a constant torrent of interested viewers to your website, for FREE!
You see, plenty of internet gurus talk about driving traffic to your website. Perhaps that’s because their ancestors were cowpokes, driving beef to market along the Chisholm Trail! But if you’ve been involved in sales and marketing for many years, as I have, you’ll know this for certain . . .
Customers are neither sold . . . nor driven, like cattle . . . . .
Instead, real salesmanship, entices, seduces, and convinces. That way, the customer is happy to buy from you . . . and keeps on buying!
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